The Daily Telegraph - 19th July 2007
Dandara's Spectrum apartments featured in an article in The Daily Telegraph outlining how today's home buyers are now educated in 'what makes good design'
Article extract
Here is a familiar property-marketing phrase: "Stylish contemporary design." It promises a lot, but often fails to deliver. Chris Lloyd, a 33-year-old chartered surveyor, was attracted by this sort of sales pitch when he bought his first-floor, two-bedroom apartment at Spectrum, a Manchester city-centre scheme by the developer Dandara, earlier this year. The difference is that on this occasion the sales pitch was accurate.
"The design has a very high-quality finish compared with other schemes in the city centre, even down to its walk-in shower," Chris says. "It also works well for me because I wanted to walk to work." Dandara calls the homes in Spectrum, just off Deansgate, "concept apartments", replicating the designs seen on screen in Friends - a large central living area and panoramic windows. It's all part of an explosion of developer and buyer interest in more imaginative building.
Read the full article - Why Design is the Height of Fashion
Find out more about the Spectrum's concept apartments - watch the video
View the press cutting in PDF format
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